GROHE,
the world’s leading provider of sanitary fittings, has launched an advertising
campaign for the GROHE Sensia Arena intelligent shower toilet at 19
international airports in 15 countries.
With
the “First class seats for everyone” creative campaign, GROHE is targeting
international travellers.
The
GROHE Sensia Arena is a premium, intelligent shower toilet that features an
elegant design and breakthrough technology, while remaining an affordable
product for everyone. No other GROHE product has won as many design prizes as
the GROHE Sensia Arena.
The campaign can be seen at the major hubs of London Heathrow (Great
Britain), Paris Charles de Gaulle (France), Frankfurt Airport (Germany) and
Amsterdam Schiphol (the Netherlands).
The billboard activity represents the largest out-of-home advertising
campaign in GROHE’s history and is expected to reach more than 20 million
airport visitors.
The campaign activity at London Heathrow airport has gone live for the
next two weeks, ending on March 25.
The billboards can be spotted at two locations; in Terminal 2’s Link
Bridge and Grand View, the main entrance point for Terminals 2 and 3.
