Wienerberger,
the UK’s leading provider of building material solutions, has announced the
launch of four new softmud bricks.
The product
development is just one facet of a major £100,000 investment in product,
equipment and process.
The new
bricks - Waresley Red Stock, Waresley Orange Stock, Charthurst Red Multi and
Nuthurst Red Multi - are targeted at the new build housing market, offering a
soft, traditional aesthetic that reflects current housebuilder trends.
Following
the release of four other bricks earlier in the year, these latest products
increase the size of Wienerberger’s softmud portfolio at Waresley to over
20 products.
Lee Pauls,
Category Product Manager – Wall at Wienerberger, commented: "We are
pleased to be able to bring these new bricks to market at a time when
demand for these types of products is high.
"The
investments we have made in the factory have not only enabled us to develop
some new options but have also further improved the quality of the
existing range of softmud bricks we produce at Waresley.
“The pallet
of colours and finishes we are now able to offer our customers is extensive and
provides a wide range of options for housebuilders and developers looking to
create an attractive street scene.
"Initial
feedback has been very positive and we’re looking forward to developing this
range even further in the coming weeks and months.’
