It has been a very interesting time for Grosvenor Wilton. Last year they were commissioned to produce the carpets for the sets of ITV series Downton Abbey and in May 2014 Kidderminster-based carpet manufacturer Grosvenor Wilton, one of the UK’s finest and oldest carpet manufacturers, launched its first retail range.
The British-made Diversity Collection is based on classic retro designs and modern colours.
Grosvenor Wilton’s new Diversity Collection transfers the company’s expertise in specialist restoration, historic and interior-designer markets to retail carpeting. The 12 launch designs are united by the idea of ‘a fusion of heritage and fresh new design’. The new collection is inspired by the company’s huge archive of classic 1950s and 1960s carpet designs – with the addition of contemporary colours.
Benjamin Grosvenor started carpet making in 1790. Since then, the business that has evolved into Grosvenor Wilton has specialised in the most discerning requirements for design and durability. Grosvenor Wilton is traditionally associated with high-end bespoke carpet for residential and historic houses, film sets and museums. The Worcestershire company’s portfolio includes many high profile commissions: carpeting for Buckingham Palace’s throne room; the set of ITV’s Downton Abbey; and Stephen Spielberg’s blockbuster, Lincoln. Now, for the first time, the quality and design flair that royalty and Hollywood stars walk on is available as a retail product.
As well as demonstrating over 200 years of carpet making expertise, the new collection is exceptionally versatile. Applications include wall-to-wall fitting, runners or being made up into edged rugs. Recommended retail prices are from £79 per linear metre.
Announcing the launch, Grosvenor Wilton’s managing director, Malcolm Foley, said: "Our new Diversity Collection unlocks the huge potential of the luxury retail carpet market.
"With over 200 years’ expertise distilled into the new range, discerning homeowners can combine unique style with the quality and pedigree that delights the most demanding carpet buyers. Seeing and feeling is the key to understanding our fusion of heritage and fresh new design. Were he still around, I’m sure Benjamin Grosvenor would be amazed by our novel approach to carpet retailing using technology and media such as the website."
