Aggregate Industries has launched Life - a solely sustainable products and services brand. The idea is simple – clear, visible sustainability credentials of all Aggregate Industries’ sustainable products and services, whether concrete, asphalt, aggregates, commercial landscaping or design solutions. 

Every Aggregate Industries product or solution that carries the Life logo meets or exceeds at least one of the set benchmarks in the three key areas of carbon reduction, non-primary content and water treatment or control within a SUDS solution. The sustainable contribution of each Life product is clearly quantified in simple graphics for customers to reference.
1. CARBON – Minimum of 20% carbon reduction in manufacture or in use
2. NON-PRIMARY – Minimum of 45% non-primary material content based on the entire product mix
3. SUSTAINABLE DRAINAGE SOLUTION – Management of the quality and quantity of water within SUDS
The first construction supplier to gather its sustainable portfolio in this way, the move sees the company responding to an ongoing challenge within sustainable product specification. 

Miles Watkins, Director of Sustainable Construction at Aggregate Industries said; “With the volume of measurements, standards, codes and product classifications out there, sustainable product specification is not made easy for specifiers – we know this because we asked them and used their experience in designing the Life brand. 

“The industry is challenged with delivering on sustainable design and needs to be able to select the right products with confidence and assurance. Life is about cutting through the complexity, being transparent about the basic sustainable properties of materials and ultimately making it easy for specifiers to quickly ascertain the contribution of a Life product to the sustainable life cycle of a project.”
