Beko’s HarvestFresh refrigeration technology preserves vitamins in fruit and veg for longer

Housing Fri, May 10, 2024 7:52 AM

Beko, the UK’s no. 1 best-selling home appliance brand, have taken the traditional fridge freezer to new heights of performance with their HarvestFresh™ refrigeration technology, whilst maintaining the competitive prices synonymous with the customer-favourite brand.

With a growing emphasis on sustainability, health-conscious living and energy efficiency, developers are understandably looking for innovative solutions that not only enhance the appeal of their properties, but also align with their environmental objectives.

Beko’s HarvestFresh™ technology offers a revolutionary approach to food preservation and storage, resonating with individuals seeking more environmentally conscious homes and lifestyles.

Unlike conventional fridge freezers, which solely rely on cooling mechanisms to maintain freshness, Beko’s range of HarvestFresh™ fridge freezers use innovative 3 colour light technology in the crisper drawer to cleverly mimic the 24-hour sun cycle. When compared to traditional refrigerators, HarvestFresh™ technology preserves the vitamins in fruits and vegetables for up to 5 days longer, promoting a healthier lifestyle and reducing food waste which helps lower grocery bills.

Beko HarvestFresh™ fridge freezers have been designed with versatility and convenience in mind, catering to the diverse needs and preferences of modern homeowners. From adjustable shelves and spacious storage compartments to intuitive temperature controls and energy-efficient operation, these appliances are engineered to deliver optimal performance while maximising user convenience. HarvestFresh™ fridge freezers further benefit from Beko’s Frost Free technology which automatically defrosts the freezer, preventing ice build-up by removing the warm air which enters the appliance when the door is opened.

Mike Beech, National Specification Manager for Beko Appliance Partners, the company’s contract supply division, comments: “Beko’s HarvestFresh™ fridge freezers are a popular choice with our housebuilder and developer partners who are looking for reliable and stylish refrigeration solutions to enhance the kitchens in their new homes. This innovative technology is available within a range of sizes, splits and styles at varying price points, from high-end specifications to entry-level models, allowing our partners to provide exciting technology to their buyers and renters whatever the project budget.”

In addition to innovative features, Beko HarvestFresh™ fridge freezers are built to last, offering superior durability and reliability. Beko stress test their appliances to the extreme, with rigorous testing procedures designed to simulate real-world usage scenarios to ensure products are robust enough to withstand the demands of daily use. Loaded refrigerator doors are opened and closed up to 300,000 times and glass shelves are challenged with a 150kg weight for 8 hours* to ensure the appliance is able to provide years of dependable service.

Additionally, an extended 10 Year Parts Guarantee, available with eligible appliances within the brand’s contract supply range, further demonstrates the company’s confidence in the quality and durability of their appliances, providing peace of mind for developers and home occupants alike.

Beko’s range of HarvestFresh™ fridge freezers are available for specifiers of new housing projects through Beko Appliance Partners, the company’s dedicated contract supply division. Beko Appliance Partners provide a flexible end-to-end service, partnering with housebuilders, developers and build-to-rent providers to offer tailored solutions to suit a project’s individual requirements.

For more information, please visit or email

In association with Beko Appliance Partners

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Company Details

Beko House
1 Greenhill Crescent
WD18 8QU
United Kingdom
T: 0330 678 0105
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