Ibstock innovates with triple Atlas product launch

Housing Wed, Mar 18, 2020 4:39 PM

Ibstock Brick, the UK’s leading brick manufacturer, is adding three new bricks to its leading Atlas range this month, the Atlas Dark Grey, Atlas Smooth Black and Atlas Silver Grey.

The three new products, manufactured at the Atlas factory in Walsall, are designed to meet growing demand from homeowners and architects for dramatic and unique finishes. A cooler pallet, and smooth, contemporary texture will add a distinct finish to any property.

The additions form part of Ibstock’s I-Range, a series of products and services aimed at providing architects and specifiers the best all-round building experience in construction, from initial design, to choosing the right product, to the start of a build.

The new Atlas products are now live on the Ibstock Product Selector, where housebuilders, architects and specifiers can browse Ibstock’s entire range of bricks. The online tool lets users completely customise photorealistic mock-ups of the new bricks in a number of popular arrangements, with options to vary angle, layout, colour and mortar thickness.

Atlas Dark Grey, Smooth Black and Silver Grey will also be featured at Ibstock’s I-Studio, a collaborative space which will allow everyone involved in the housebuilding process to see where the new products can be applied their build. Equally, Ibstock’s expert design advisors are on hand to provide support and guidance on any project.

Jeremy Simons, Ibstock Brick’s Product Manager, said: “These new products help further our aim to provide the best all-round service in the construction sector. They were designed to complement our I-Range programme, giving architects the best selection of building materials on the market and the best environment in which to work.

“By moving fast to respond to emerging trends in construction, drawing inspiration from European neighbours and emerging trendsetters in the UK, these bricks not only perform at the highest standards, they are some of the best-looking bricks on the market. We’ve also recently announced a £45m investment in our Atlas factory, allowing us to produce more bricks of this quality, faster, and more sustainably.”

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