Johnstone’s Trade
has revealed its Colour of the Year 2020, Chinese Porcelain PPG1160-6, chosen
from its Voice of Colour palette.
A fitting
colour to offer an escape from today’s fast-paced society, this blend of cobalt
and moody, ink blue evokes a sense of calm while offering hopefulness.
Donna
Taylor, principal colour consultant at parent company PPG, said: “The faster
technology moves and the more convenience it offers, the more we seek
activities, experiences and lifestyles that bring a bit of ease and restfulness
into our lives. This need for simplicity and escapism is, in part, why colours
such as Chinese Porcelain PPG1160-6 resonate so well across various areas of
society.
"Strong,
calming, trustworthy and versatile, this shade helps bring people closer to
natural elements such as the sea and sky in order to evoke a sense of
serenity.”
The Colour
of the Year decision process is a detailed one, starting with the PPG Global
Colour Workshop. This annual workshop brings together more than 20 PPG global
colour stylists from a range of industries, including automotive, aerospace and
architectural. The stylists analyse the catwalk, lifestyles, demographics,
geographies, and global cross-cultural societal inspirations to determine what
colours will resonate and represent the PPG global colour forecast, including
the PPG Colour of the Year.
The
increasing need for connection was a constant theme to come out of this year’s
workshop.
Donna
said: “As we look to 2020, we can see a strong continuation from last year’s
Global Trends Guide, with community and a sense of being standing firmly at the
centre. This need for connection starts with blues, such as Chinese Porcelain
PPG1160-6, as they are the easiest possible entry point from the world of
neutrals to the world of colour.
Chinese
Porcelain PPG1160-6 is the perfect hue for creating colour block rooms and is
complemented by organic natural wood furniture with a crisp white trim finish.
It also works well when layered with additional blues in tufted and velvet
furniture, or when paired with trending natural shades.”
2020 Global Colour Trends Guide:
The Colour
of the Year will act as the focal point for the broader PPG 2020 Global Colour
Trends Forecast, which offers direction and inspiration to architects,
designers and homeowners. The colours are brought to life through three trend
stories, each encompassed within the overarching theme of ‘Flow’:
On the Move: This upbeat and playful colour
palette addresses consumers who are looking to remake, reuse and merge cultural
influences from different eras, creating a fresh aesthetic that feels
simultaneously retro and contemporary. Mismatched hues deliver joyful colour
combinations that encourage self-expression from the bold and confident
consumer.
At the Core: Taking cues from Mother Nature,
this colour collection is earthy, botanical and sustainable, resonating with
consumers who are looking for a state of balance between long-lasting and
purposeful living. These colours evoke comfort and nostalgia, particularly the
muted mid-tones.
In the Know: With an emphasis on knowledge,
reflection and innovation, this theme represents consumers who are eager to
change society, while contributing to a future that is better than the past.
The palette acknowledges the convergence between technology and earthliness, by
featuring raw, natural hues like Cedar Chest PPG1065-7, as well as organic
oxidised blue-greens like Cavalry PPG1041-7 and Wave of Mystery PPG1148-7.
