Sustaining the future - more than half of consumers want homes of the future to be built with environmentally-friendly materials

Housing Thu, Jun 27, 2019 11:05 AM


New research has revealed that more than half of consumers believe it is important that their home is made using environmentally-responsible materials.

Conducted by Eurocell plc, the UK’s leading manufacturer, distributor and recycler of PVC-U window, door, conservatory and roofline systems, the research looked into consumer attitudes towards sustainable building. When asked about their preferred sustainability features, consumers identified double/triple glazing as the most appealing (58%), followed by solar panels (35%), energy efficient appliances (34%) and the use of recycled and sustainable building products (22%).

One of the key drivers behind this trend is the implementation of sustainability features by developers, which are regularly being incorporated into housebuilding voluntarily rather than as a result of legislation.

Explaining this trend, Steve Marshall, Architect Director and Head of Housing at BDP commented: “Some of our local authority clients like to be seen as leading the way and pushing standards when it comes to sustainability. They need to be seen to be doing the right thing and as such will go above and beyond minimum requirements. It might take time for this to impact the standards that others build to, but this may happen asbuyers start to ask why the council is offering something that private developers are not.”

Whilst housing developers are pushing this trend currently, a group of architects presented with these statistics believe that consumer and tenant demand is likely to be a driver for sustainable development in the future. Despite this increased awareness it was highlighted by the architects that, for homes to become more sustainable, consumers need more education on what sustainability actually means in housing.

JamesRoberts, Project Architect at SimpsonHaugh, said: “It comes down towhat is tangible. People understand the concept of double glazing and smart meters, for example. However, if you look at the sustainability


credentials of the materials used, or how air tight a home is, these are less tangible yet can have an equally significant impact on how sustainable a home is. As such, willingness to invest in some ‘sustainable design features’ is likely to increase as the public’s understanding of them does. Some they will already be investing in, without appreciating it.”


What’s clear is that sustainability means different things to different people across the housebuilding industry. As such it is critical that the sector works to both understand, and meet, the expectations of future homeowners – especially as they become increasingly educated in this area.You can see all of Eurocell’s findings from the survey in the Future Home Report which can be downloaded in full here https://www.eurocell.co.uk/whitepaper

Featured News

Specification news
Hadley Group offers lightweight solution for modular...

Hadley Group’s rollformed light gauge structural framing systems have recently...

Read More >>

Specification news
Incorporate on-style colours with on-trend steel...

Ever popular for their industrial nature, steel windows and doors have quickly ...

Read More >>

BUILDING PRODUCT LIBRARY - LATEST BROCHURES

New lease of light with Zenon Arc  Brochure

New lease of light w...
By Hambleside Danelaw L...

Download Now >>

CLD Fencing Systems Brochure

CLD Fencing Systems
By CLD Fencing Systems

Download Now >>

Universal Eaves Vent  Systems Brochure

Universal Eaves Vent...
By Marley Ltd

Download Now >>

Universal Dry Verge  System Brochure

Universal Dry Verge...
By Marley Ltd

Download Now >>

Roofing Top Training 2019 Brochure

Roofing Top Training...
By Marley Ltd

Download Now >>

BUILDING PRODUCT DIRECTORY - LATEST PRODUCTS

Ultima Spandrel Panels
Ultima Spandrel Panels

Our non-combustible cladding and fire resistance are of the utmost importance. The Spandrel panels...

Read More >>

JB Green
JB Green

Premium Type A timber batten for a wide range of applications.Made from slow-grown, kiln dried...

Read More >>

Wessex
Wessex

All of our concrete interlocking tiles can achieve an 'A+' rating (which has the lowest...

Read More >>

CONSTRUCTION VIDEOS - LATEST VIDEOS

8 Airflow - Saffron Acres
8 Airflow - Saffron Acres

Saffron Acres is a social housing development in Leicester. Currently there will be 68 homes built,...

Watch Now >>

Airflow branded video MHMHome
Airflow branded video MHMHome

Indoor air pollution can affect the health of you and your family. Ensuring that your home has...

Watch Now >>

Airflow Corparate
Airflow Corparate

Air pollution is affecting our world, take control of your indoor air with good ventilation.Read...

Watch Now >>