Launching in the UK
for the first time, Voice of Colour has unveiled its 2018/19 Colour of the
Year, Black Flame, along with its inspirational new colour palettes.
Created by its global
colour experts, the Voice of Colour collection exclusively brings the latest
colour trends to Johnstone’s Trade paint coatings and its customers, following
its success in North America.
Voice of Colour offers
a full colour palette that is ideal for architects, interior designers, and
facilities managers.
Featuring a range of
colour themes and stories, the collection has been designed to reflect the
personality, interests and décor elements of their client’s space and help them
achieve the right atmosphere in any environment.
As part of the launch,
Voice of Colour has also introduced its 2018 trends guide, Corelation, which reveals Black Flame as its
Colour of the Year. Blending two classic hues, black and indigo, the
statement-making colour evokes privacy, hope and classic modernism.
Black creates the
silence we crave in an information-heavy world, while the indigo offers
possibility and a deep hopefulness.
“Black Flame’s
flexibility means it’s perfect to use in a variety of spaces - from a statement
wall, to a matt finish on a ceiling. It can also be used with a high gloss
finish on a naturally-lit staircase for example, or on cabinets, interior and
exterior doors.
“Creating a fantastic
backdrop, Black Flame allows other décor elements to take centre stage. It is a
truly versatile shade and adds a contemporary look to any interior space.” said
Donna Taylor, Principle Colour Consultant for Voice of Colour.
Black Flame is the
anchor colour in the broader 2018/19 Global Colour Trends palettes, which
encompass four primary themes that connect and resonate with current mindsets:
The Retreater theme addresses people’s growing
need to regularly withdraw from the pressures, chaos and overstimulation that
so often come with daily life. Light, airy tones that help achieve calm,
balance and peace feature in this colour collection.
The Dream Weaver colour palette resonates with
those who embody a perpetual ability to shine, live a free-spirited lifestyle
and find creativity under any circumstance. Muted and ethereal brights, are
complemented with earth-based tones in this collection.
The Commoner colour palette connects to those
who are attracted to popular minimalist Nordic-inspired designs, which
emphasise going back to basics. This palette aims to express diversity and an
eclectic approach to living, expect colours that are muted, with vague tints to
colours of the rainbow such as jewel tones.
The Brave colour story reflects a new design
mentality that mimics the growing yearning for protection, strength and
stability to feel safe during uncertain times. The deep, rich, luxurious
colours that make up this substantial palette will be certain to turn heads in
any space.
Commenting on this
year’s colour palettes, Ben Wilde, Colour Marketing Manager from Voice of
Colour, said: “2018’s inspiring Voice of Colour trends palettes have been
developed following the collaboration of over 20 of our colour stylists from
around the world who specialise in industries such as consumer electronics,
architecture, automotive and aerospace.
“Our experts study
user insights, building material trends, décor trends and more to create
stimulating colour themes that resonate and are reflective of current
attitudes. Using these unique colour groups, designers and architects can
create bespoke interiors that are inspired by the needs of the end user.”
