Reynaers Aluminium launched their new brand, Reynaers at Home, in January this year. Housing Specification spoke to the Reynaers team at Ecobuild last week about the growing venture.
The new brand offers high-quality aluminium products, support services and training to the fabricators, installers, architects and builders who provide bespoke services to the very top end of the private domestic market.
Reynaers at Home is set to lead the way with inspirational concepts that can transform properties into high-profile dream homes. From traditional and classic to contemporary and state-of-the-art, Reynaers at Home is sensitive to the needs of homeowners and the environment.
Reynaers at Home goes beyond a premium brand offering, providing fabricators with a level of service and support that is new to the industry.
Hugh Moss from Reynaers at Home said: “We will be selective in our dealership network – those that understand the Reynaers at Home ethos will benefit from world-class customer service, which is unrivalled by anything currently being offered by competitors.
“With the well-established and highly respected name of Reynaers firmly behind it, Reynaers at Home seeks to support those industry partners who service the top end homeowners market with state-of-the-art, high-quality products and the solid support services and training for which Reynaers is renowned.
“Our vision is that our fabricator clientele will create a high-profile partnership network, enabling us to work together to deliver industry-leading product performance and customer service to the discerning homeowner. What is more, Reynaers at Home will also undertake proactive lead-generation for our partners in order to drive customers to their showrooms and websites.”
Reynaers' aluminium is amenable to bespoke designs that create unique, highly efficient and beautiful homes. The extensive collection of products available in hundreds of colours and finishes offers many fabricators and installers the opportunity to diversify their own product ranges with minimal fuss.
