A traditional hotel in Blackpool has been transformed into nine bespoke luxury holiday apartments to provide guests with modern and stylish accommodation.
Located by the Fylde Coast, Swish Holiday Apartments combine comfort and style, offering visitors a home away from home.
Thoughtfully designed by owner Tom Sumner and his team to enhance the unique character of each space, the transformation commenced in 2023, and the project was completed last year.
To ensure the longevity of the paintwork, Crown Trade’s Clean Extreme Scrubbable Matt was used on the apartment's interior walls and ceilings. It’s a durable, stain-resistant emulsion that can withstand regular cleaning without compromising its rich colour saturation making it the perfect choice for future-proofing the interior.
Crown Trade Clean extreme Scrubbable Matt can also be tinted to a variety of colours, which enabled Tom to curate his own palette. This included rich shades of blue, black, and grey in The Grandstand and The Highroller suites, while softer lilac and mint tones were chosen to add elegance to The Royal Enclosure and The Regal rooms, with the overall feel of the palette aligning to the apartment’s sophisticated design.
To support colour selection, Crown Paints offers a range of resources, including a fan deck that organises shades into colour families for easy reference and Real Paint samples - A5 pre-painted swatches that help assess colours in different settings and lighting conditions. In addition, expert guidance from Crown Paint’s Colour Studio is available to assist with creating effective colour schemes for various sectors and environments.
Kathryn Lloyd, Colour Specialist at Crown Paints, said: “Tom and the team have really created something special with the Swish apartments. He shows such attention to detail and it's lovely to see colour used in this way.
“They clearly have a talent for colour, materials, and finishes, and all elements of the design complement one another beautifully. It is such a luxurious and thoughtful space and anyone who has the opportunity to stay within these apartments will be very lucky indeed.”
Tom Sumner, owner of Swish Holiday Apartments, said: "The quality of the apartments reflects our goal of giving our guests the best experience possible in Blackpool. Crown’s products have provided us a finish that’s not only aesthetically pleasing but also practical and built to last, and so far, the feedback from visitors has been amazing. We can’t wait for more people to enjoy the space."
Crown’s team of colour experts are available to offer a bespoke colour consultancy service as well as advice on colour palettes and mapping.
The recent launch of the Crown Colour Edit, a purposefully curated collection, further enhances users’ ability to make informed decisions for both commercial and residential projects.
For more information about Crown Paints’ colour services, visit: https://www.crownpaintsprofessional.com/specification-services/colour-service/
