BAF Graphics gives Premier Inn hotels a makeover with a local twist

Visual communication and interior decoration specialist, BAF Graphics, has been commissioned by designer Clarity to help restyle the reception areas within new Premier Inn hotels.

The project comprises an extensive number of buildings throughout the UK to be restyled by the end of the 2013.

The creativity of Clarity is being strongly supported by BAF Graphics’ print expertise to produce highly durable, digitally printed wallcoverings distinguishing the reception and other public areas within the Premier Inn hotel chain.

The creation of a “Welcome wall” depicting significant, bespoke images of each hotel’s local area is a key feature of this project. Cut out 3D letters in acrylic placed on top of the personalised wallcoverings to show the name of the hotels’ location, complete the design.

Mark Andrews, Project Manager at BAF Graphics, comments: “Premier Inn is the UK’s biggest hotel chain so we are really excited that we’ve been given the opportunity to work with them. We are proud of the effective and colourful use of digital print we’ve achieved and are confident that the new look will be immediately noticeable as guests enter the premises.”