Understanding hotel refurbishment projects

In hotel design and build, product alone isn’t enough.

What truly sets a partner apart is service, and few understand that better than Velstone, a leading solid surface manufacturer and supplier who partner with some of the largest hotel brands for projects both in the UK and throughout Europe.

Known for its robust and beautifully engineered solid surface solutions, Velstone’s reputation across the hospitality sector is built not only on the quality of its materials but also on its ability to navigate the complexities of hotel refurbishment and new build projects.

“In many ways, hotel projects aren’t about the product, they’re about the company,” explains Sameer Sawant, Director at Velstone. “Specifiers choose Velstone because we know how hotel refurbishments work from the inside out. We’ve been doing it long enough to understand what information will be shared – and what won’t – and how the process flows.”

Since entering the hotel sector in 2015, Velstone has honed its approach to these demanding environments. Refurbishment projects, by nature, come with more risk, stricter timelines, and phased installations – all while hotels continue operating and losing revenue during downtime.

“Every day a room is out of action, it’s not making money,” adds Sameer. “We understand what that means for the operator. We understand hotel project timelines, phased installs, refurb downtimes and site constraints to make sure we deliver reliable service at every stage.”

This rare blend of technical know-how, commercial awareness, and on-site flexibility is why Velstone is consistently chosen for hospitality projects for hotel chains across the UK and beyond.

Collaborative solutions for complex projects

Whether it’s a hotel lobby countertop, a guestroom vanity, or a custom reception desk, Velstone’s engineered solid surface is designed to handle the pressure of the hospitality environment, both in terms of performance and delivery.

From Holiday Inn and Ibis Styles to Fairfield by Marriott and now Manchester City’s flagship hotel, Velstone has become the trusted choice for designers, developers, and contractors seeking a partner who can deliver more than just product.

Take The Medlock, the landmark 243-room Manchester City Hotel developed in partnership with Radisson Hotel Group. For this project, Velstone supplied bespoke bathroom worktops across every guest room – each to a custom 20mm thickness and in a tailored colour match to the client’s branding.

“The client was very specific about the finish and the thickness – 20mm wasn’t something we held in stock,” explains Sameer. “But we made it happen. They were willing to wait for the right solution, and when it was installed, they were over the moon with the results.”

So impressed was the client that they have already re-specified the same Velstone product for a planned 24-room extension.

“This project shows why specifiers trust us,” Sameer continues. “We don’t just say yes to a spec – we work with them to create the exact finish and performance they need. We have the in-house ability to colour-match any RAL or Dulux shade, and we’ll create the thickness required, however bespoke.”

Built-in flexibility, backed by experience

With limitless colour options, bespoke thicknesses, and a luxury finish, Velstone’s solid surface is the ideal choice for any hotel interior as it can perfectly align with a hotel’s theme or brand. But as Sam is keen to stress, the surface is only part of the story.

“What sets us apart is how we deliver. Hotel projects are unique compared to other sectors – everything is done in situ, so you’re often only given ten rooms at a time. That requires patience, understanding, and coordination.”

This approach has made the brand a consistent choice for specifiers who can’t afford to get it wrong.

“Our customers know we’ll create what they need – and we’ll deliver,” concludes Sameer. “Whether it’s a phased refurbishment of a city-centre hotel or a brand-new landmark development, Velstone is built for hospitality.”

With its combination of durability, design flexibility, and above all, industry insight, Velstone continues to raise the bar for solid surface solutions in hotels, delivering spaces that work as beautifully as they look.

For more information visit www.velstone.com or call 0208 861 4422.