Richard Braid, Managing Director of water saving experts Cistermiser and Keraflo, has responded to the UK Government’s water sector reform proposals, outlining how to help turn ambition into practical action.
“We welcome this long-overdue and ambitious strategy to future-proof the UK’s water system. The White Paper is clear in its direction - smarter regulation, cleaner water, and resilient infrastructure. But turning that vision into real-world change will require trusted technologies and supply chain partners that can deliver at scale,” says Richard.
As a UK manufacturer of point-of-use water management systems, Cistermiser has been at the forefront of reducing water wastage in commercial and public buildings for over 40 years. Its Direct Flush infrared-controlled systems eliminate the need for cisterns, reducing water use and the risk of stagnation. These systems support one of the Paper’s central themes: smarter, more efficient usage to reduce strain on treatment infrastructure and improve system resilience.
“The Paper rightly calls for a shift towards ‘pre-pipe’ solutions,” Richard continues. “We need to reduce unnecessary flow at the point of use such as taps, WCs, urinals, tanks. Whether it’s non-touch washroom controls or demand-driven flush systems, our products cut usage without compromising performance or hygiene.”
Keraflo’s role in the management of stored water is equally relevant to the ambitions of the White Paper. As the authors note, ageing infrastructure and poor asset health are systemic challenges. Keraflo’s mechanical and electronic tank management systems ensure optimal filling and prevent water stagnation, critical for reducing Legionella risk, improving asset longevity and managing storage capacity more intelligently.
“Stored water plays an overlooked but vital part in the resilience of the water system,” Richard explains. “Poorly maintained or inefficient tanks contribute to waste, contamination risks and operational inefficiencies. Our Aylesbury float valves and Tanktronic controllers give facilities teams the tools to manage stored water proactively, ensuring both compliance and efficiency.”
The Government’s plan also outlines the need for stronger collaboration between regulators, suppliers and industry. Richard believes the success of this reform agenda hinges on practical partnerships, especially with manufacturers that understand the nuances of installation, maintenance, and lifecycle value.
“Our sector often talks about innovation, but what we need now is implementation. Cistermiser and Keraflo are already working with building consultants, FM providers and public sector clients to deliver measurable reductions in water usage and running costs. We have the data, the products, and the track record to contribute meaningfully to this national challenge.”
The White Paper anticipates long-term regulatory stability, environmental ambition, and digital transformation across the water sector. Richard says both Cistermiser and Keraflo are fully aligned with this direction, continuing to invest in smart product development, compliance standards, and sustainable manufacturing practices.
“Whether it’s reducing leakage, optimising system performance, or improving user behaviour through intelligent controls, we are ready. The White Paper sets the vision. We’re ready to help deliver it reliably, intelligently and sustainably.”
For more information on Cistermiser and Keraflo visit www.cistermiser.co.uk
