Bristan is launching a Lifetime Guarantee across its taps, showers and accessories – a move that sets a new benchmark for long-term product support across the industry.
Positioning itself as an industry disruptor, the brand is raising expectations of what a lifetime guarantee should deliver. Designed to be clear, comprehensive and built for the long term, it covers parts, finishes and working components on products sold from 1 April 2026.
More than a headline claim, the guarantee heralds itself as ‘Watertight’ and reflects Bristan’s confidence in the quality, durability and performance of its products - underpinned by decades of expertise, UK design and engineering, and award-winning customer service.
Quite simply, if something goes wrong, Bristan will repair, replace or refund - supporting customers throughout a lifetime of product use and offering a promise that customers and partners can genuinely trust.
Jen Cassidy, Chief Executive Officer (CEO) of Bristan Group, said: "This Lifetime Guarantee is built on what our customers and partners have told us they truly value - confidence, reliability and long-term support. We've responded with a guarantee that not only gives homeowners lasting peace of mind but also supports installers and channel partners at every stage. It's about standing behind our quality. We believe this sets a new standard for the industry - one that reflects our commitment to quality products for life."
Pic Cap: Bristan Group leadership team (L to R): Mark Joynson-Bickerstaffe, Chief Product Officer; Hayley Whelan, HR Director; Jen Cassidy, CEO; Andy Jackson, Chief Finance Officer; Adam May, Chief Commercial Officer, are behind the bold move to introduce a Lifetime Guarantee.
The Lifetime guarantee covers customers for normal domestic use (as opposed to commercial) and includes one year’s labour on taps and showers throughout the Bristan range. Although customer-focused, it has been designed to deliver meaningful benefits across the supply chain:
- For installers, it provides confidence to fit and forget, knowing Bristan will take care of any aftercare - helping protect reputations and reduce call-backs.
- For homeowners, it offers genuine peace of mind, backed by a name they can trust and a guarantee that stands up over time.
- For merchants and retailers, it provides a compelling point of difference - supporting customer conversations around quality, value and long-term reliability.
- For housebuilders and specifiers, it enables confident specification, helping to improve customer satisfaction while reducing snagging and maintenance issues.
The initiative also supports a more sustainable approach to product lifecycle management. By prioritising longevity, repair and ongoing support, Bristan is helping to reduce waste and extend the usable life of its products.
The launch is supported by an integrated campaign across trade media, digital channels and partner communications, ensuring the proposition is clearly understood at every stage of the customer journey.
This includes a short animated reel www.bristan.com/guarantees, designed to bring the Lifetime Guarantee communicate its benefits and enhance engagement across digital channels.
