Work starts on £30 million transformation project near Prittlewell Camp

Latest News Tue, Mar 17, 2026 7:15 AM

Work has started on a transformative scheme which is set to create 122 new homes on vacant land in Southend-on-Sea.

Driven by top 10 UK housebuilder, Keepmoat, and unlocked through a partnership with Homes England, the developer will invest more than £30 million to transform the land adjacent to Prittlewell Camp.

With the first homes set to be available in spring, 30 percent will be delivered as affordable housing via a local housing association. All 122 homes will form part of the local council’s wider Fossetts Way project, set to create up to 900 homes.

Victor Idowu, Regional Managing Director at Keepmoat South Midlands, said: “We are excited to see the culmination of nearly two years of collaboration and hard work with Homes England and the Southend-on-Sea planners for Fossetts Farm.

“At Keepmoat, we pride ourselves on our strong partnership model, which has enabled us to work with Homes England to unlock another challenging site, praised by the local planning committee for its high level of design.

“The development will provide 2, 3, and 4-bedroom family homes, creating a vibrant new community in the area. The site has been designed with a focus on placemaking and will enhance the accessibility of the Scheduled Ancient Monument, Prittlewell Camp. It is also conveniently located near to Prittlewell train station and a variety of local amenities.”

The Fossetts Farm development will also see ten full-time jobs and apprenticeships created, alongside local labour and supply chain opportunities.

Simon Dougall, Head of Disposals at Homes England, added: “This is a key milestone for the Fossetts Farm development, enabling Keepmoat to progress with transforming the site into high‑quality homes for local people.

“Homes England’s involvement has been vital in unlocking this site and supporting the delivery of much‑needed new homes. This is a prime example of how we work collaboratively with partners to create sustainable, thriving communities.”

Keepmoat is a top 10 UK partnership homebuilder with a track-record of delivering quality new homes across the UK. To date, almost 70 percent of its current developments are on brownfield sites.

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