Housing sales market remains challenging as previous recovery signs falter

Latest News Mon, Aug 18, 2025 6:03 AM

The Royal Institution of Chartered Surveyors (RICS) UK Residential Survey for July 2025 saw the housing market retreat slightly as previous signs of recovery became uncertain.

Tentative signs of recovery that emerged in previous monthly feedback were partially reversed, with measures of demand and agreed sales slipping back into slightly negative territory. Meanwhile, forward-looking sentiment now points to a largely flat picture for activity in the near-term.

New Buyer Enquiries reported a net balance of -6% in July, down from +4% in June - implying a slight softening in demand compared to the prior survey period. That said, there appears to be increasingly variable results across different parts of the country, with relatively weaker demand trends reported in East Anglia, the South East and the South West of England.

With respect to agreed sales, a headline net balance of -16% was posted in July, marking a renewed deterioration compared to the reading of -4% registered in June. Going forward, respondents envisage a generally flat near-term sales outlook, evidenced by a net balance reading of just +1% being returned (versus +7% previously). At the twelve-month time horizon, sentiment is a little more positive, with a net balance of +8% of contributors anticipating a pick-up in sales activity.

Looking at changes in supply, a net balance of +9% of respondents cited an increase in the flow of new listings coming onto the market, albeit this latest reading is consistent with only marginal growth.

Turning to house prices, at the national level, a net balance of -13% was recorded for the survey’s headline gauge of price growth. As such, this signals a small downward adjustment in average house prices across the country, with the latest feedback weakening slightly from readings of -7% returned in each of the previous two monthly reports. Going against the broader trend however, prices continue to rise in Northern Ireland and Scotland, while respondents based in the North West of England are also seeing prices move higher. Conversely, prices are reportedly falling at a more significant rate than the national average (in net balance terms) across East Anglia.

In the lettings market, tenant demand held steady in the three months to July, recording a net balance +4% (easing from a reading of +14% in the previous quarter). Alongside this, a firmly negative trend in landlord instructions, which is the act of a landlord making their property available for rent, continues to be reported. In fact, the latest net balance of -31% is the weakest since April 2020. Very much associated with the lack of supply coming through, rental prices are anticipated to continue to rise over the next three months by a net balance of +25% of survey participants.

RICS Chief Economist, Simon Rubinsohn, said: “The somewhat flatter tone to the feedback to the July RICS Residential Survey highlights ongoing challenges facing the housing market. Although interest rates were lowered at the latest Bank of England meeting, the split vote has raised doubts about both the timing and extent of further reductions.

"Meanwhile, uncertainty about the potential contents of the Chancellor’s autumn budget is also raising some concerns. Against this backdrop, respondents continue to report that the market remains particularly price sensitive at the present time.“

Featured News

Specification news
Procheck® A2 membrane delivers speed and performance...

Occupants of Moda Living’s 722-home build-to-rent scheme at Great Charles Street in...

Read More >>

Specification news
A. Proctor Group Collaborates with Park Home...

The introduction of the Building Safety Act 2022 was focused around higher-risk...

Read More >>

BUILDING PRODUCT LIBRARY - LATEST BROCHURES

PVC-U System Fully Reversible Windows by Epwin Window Systems Brochure

PVC-U System Fully R...
By Epwin window systems...

Download Now >>

Spectus Bevelled Windows and Doors Brochure

Spectus Bevelled Win...
By Epwin window systems...

Download Now >>

Vertical Sliding Sash Window Brochure

Vertical Sliding Sas...
By Epwin window systems...

Download Now >>

Two-Part Cill System Brochure

Two-Part Cill System
By Epwin window systems...

Download Now >>

 Spectus Ovolo  Windows and Doors Brochure

Spectus Ovolo Wind...
By Epwin window systems...

Download Now >>

BUILDING PRODUCT DIRECTORY - LATEST PRODUCTS

DUOFLEX
DUOFLEX

DUOFLEX is a high quality elastomeric bitumen, hot bonded to the substrate incorporating the fleece...

Read More >>

TECSOUND
TECSOUND

TECSOUND is a polymer based, bitumen-free, high-density synthetic membrane. The combination of its...

Read More >>

ISOLAIR MULTI
ISOLAIR MULTI

ISOLAIR MULTI is a natural and ecological vapour-permeable, windproof and water-repellent thermal...

Read More >>

CONSTRUCTION VIDEOS - LATEST VIDEOS

A responsible addition: HIMACS shapes are now SCS-Certified for recycled content
A responsible addition: HIMACS shapes are now SCS-Certified for recycled content

HIMACS has long been the solid surface material of choice for architects and designers looking for a...

Watch Now >>

Our SUSTAINABILITY Roadmap
Our SUSTAINABILITY Roadmap

Myson has a clear sustainability strategy in line with the UN Sustainable Development Goals (SDGs)...

Watch Now >>

Sustainable Energy Efficient Solutions
Sustainable Energy Efficient Solutions

From radiators and underfloor heating to ceiling convectors and towel warmers, Myson is the UK’s...

Watch Now >>