Mayfair hotel to undergo £1bn facelift

The Westbury Mayfair London, a Luxury Collection Hotel, based in the heart of Mayfair revered throughout the world for its wealth of elegant stores and exclusive brands is to undergo a major refurbishment.

Construction is expected to commence in July 2021 for the creation of 196 guestrooms and suites to a 5+ star standard, including open plan bathrooms, cabinetry, furniture and fixtures. Front of house facilities will include restaurants, bars, lounges, conference and function rooms and a new spa facilities.

Westminster council have approved the partial demolition of the existing building, extension of guest floor levels 1 to 7 to the rear and creation of a new level 8 floor for new signature guestrooms. The facades are to be retained but enhanced and the rear elevation receives a completely new façade.

This redevelopment of the site which sees a reduction in its current rooms from 225 to 196, will undoubtedly create an unrivalled landmark hotel on London’s most high profile luxury location with the well coveted five star plus rating.

In March last year the owner of the hotel Cola Holdings Ltd. sought a buyer for three adjacent properties in London's Mayfair district in a portfolio deal worth more than £1 billion,

In advance of the redevelopment specialist auctioneers Pro Auction, have been appointed to dispose of the entire contents of the hotel, from the signature suites designer furniture pieces, contents and fixtures from the Polo and Michelin star, AW Restaurant along with banqueting and commercial catering equipment.

Pro Auction will hold a public auction at the hotel of the chattels over 4 days between the 7th and 10th June 2021 offering up over 8,000 individual lots.

Simon Rose of Pro Auction states that this is a unique opportunity to acquire luxury hotel furniture, which comes to market and amazingly is only 3 years old, as the hotel underwent a significant refit in 2018, given the hotel was closed throughout the pandemic lockdown periods these assets rarely come to market in this condition.