Global building product manufacturer, Sika, has appointed Tom Forsyth as General Manager, a role that will see him build on the continued growth of the company across its multiple UK markets.
Tom joined Sika in 1992. Based at the Welwyn Garden City Head Office, he has a breadth of experience in Sales, Marketing and Product Management, joining the Management Team in 2007 as the Business Unit Manager for the Concrete division. Further to the successful management of this part of the business, he assumed responsibility for the Waterproofing division in 2013.
In 2018, Tom assumed additional responsibilities for managing the Everbuild brand – A Sika Company, playing a key role in its integration, establishing this area of the business as a substantial part of Sika Limited, with record growth in sales and profitability.
The new appointment will see him build on the already well-established Sika brand in the UK. In 2021, the company is aiming to achieve 15% growth in net sales whilst maintaining profitability levels. Major focuses that will help the company achieve this centre on key initiatives to grow e-commerce channels, further develop its network of specifiers, strengthening relationships with key specialist distributors and add to the Sika contractor networks. The company will also continue to focus efforts on developing inter-company business.
“I strongly believe that continued focus on our people and their development, will allow us to grow, and this, coupled with investment in technology, will lead us to become the employer of choice,” commented Tom. “The safety of our staff has been a high priority during the pandemic and will continue to be so going forward. Relationships inside the company and towards our customers are the main drivers for sustainable results. Sika Limited in the UK, is a strong and focused company, and I am looking forward to the challenge of growing our brands in the UK under one combined entity.”
Sika UK has grown steadily over the past few years, reaching one of the highest sales and profit results of Sika globally, despite operating in challenging market conditions.
