ASSA ABLOY UK, a
division of ASSA ABLOY Group, the global leader in door opening solutions, has
unveiled its new name, with the business now being known as ASSA ABLOY Opening
Solutions UK & Ireland.
The new business
descriptor reflects ASSA ABLOY Group’s on-going commitment to strengthening the
ASSA ABLOY brand, and helping its customers to better understand the
organisation’s solutions, services and capabilities.
Alongside the launch
of ASSA ABLOY Opening Solutions, the Group has also launched two other business
descriptors – ASSA ABLOY Entrance Systems and ASSA ABLOY Global Solutions which
will be gradually introduced in UK & Ireland, and globally.
The change will
enable the company to maintain a segmented and focused approach, easily guiding
customers to the division that is best positioned to help meet their needs,
while ensuring ASSA ABLOY continues to grow as a recognised brand.
In line with the
introduction of ASSA ABLOY Opening Solutions UK & Ireland, the business
units that form ASSA ABLOY Opening Solutions in the UK, are also being re-named
to better meet their customers’ requirements and provide clarity to their
offerings.
Security Solutions
and Access Control will now combine to create the Door Hardware & Access
Control Group. Meanwhile, UK Specification will be renamed as the Project
Specification Group, and Security Doors will now be simplified to the Door
Group. These three Groups will also join the newly-formed High Security &
Safety Group, which includes the renowned Chubb Locks Custodial Services and
Pickersgill Kaye brands, which will also transition to ranges from ASSA ABLOY.
The company’s
well-known global brands, such as Yale, Abloy and Mul-T-Lock remain the same.
Tina Hughan,
Marketing Director for ASSA ABLOY Opening Solutions in the UK & Ireland,
explains: “The launch of ASSA ABLOY Opening Solutions will help us more clearly
communicate our knowledge, experience and expertise to our customers. The new
business descriptor encompasses what we offer in a simple, easy-to-understand
way, while our new business unit names will help make it easier for customers
to do business with us.
“We are always
focused on what we can do to improve the customer’s experience. We believe this
approach will help strengthen our existing offering and consolidate our
position in the market as a world leader, so we can better support our
customers.”
