CMA 2018 winners announced

The winners of the 2018 Construction Marketing Awards have been announced, with two companies very much to the fore, taking home eight awards between them.

Jewson had a great night, winning three awards, something which has only been done once before. However, even this great achievement was surpassed by Certsure, who went home with five awards.

Certsure won Best Product Launch, Best use of Events and Live Marketing, Best use of Advertising and Best Big Budget Campaign, with their Lucia Garcia carrying off the Young Marketer of the Year award. Jewson won Best Digital Campaign, Best use of Social Media, and Best Distributor Campaign.

The winners were announced at a glittering gala dinner in London. With the 23 winners and five Highly Commended carrying off the prized trophies.

Prysmian won the coveted Strategic Planning and Management award, which was presented by Chartered Institute of Marketing Chief Executive Chris Daly, and Gibbs & Dandy won the key Marketing Team of the Year award, presented by overall sponsor Simon Mahoney of Barbour ABI.

The Construction Marketing Awards showcase the construction industry’s creativity, innovation and effectiveness in marketing. This year saw more entries than ever and judges said they were of a very high standard, so just getting on the shortlist was harder than ever.

In addition this year saw the inclusion of a light-hearted competition for the Best Promotional Giveaway, with the winner – Constructing Excellence Kent’s construction jobs top trumps - decided by a vote of the dinner guests at the Gala Awards Dinner.

Full list of winners (listed where appropriate with the communications agency who assisted with the work):

Strategic Planning & Management

Prysmian Group with Ridgemount PR

Best Product Launch

Certsure with RBH

Best use of Press & Public Relations

Winner - Heating Installer Awards 2018 with Refresh PR

Highly Commended - gpad london with The Think Tank

Best use of Website

Saint-Gobain UK & Ireland with Pauley Creative and Unhooked Communications

Best Digital Campaign

Jewson

Best Social Media Campaign

Jewson

Best use of Events & Live Marketing

Winner - Certsure with Saville, Vue & RBH

Highly Commended - RIW with CIB

Best use of Direct Marketing

Parkeray

Best use of Advertising

Certsure with RBH

Best Branding & Positioning

ACO Technologies with The Partners + PUSH Media

Best Distributor Marketing Campaign

Jewson

Best Professional Services Marketing Campaign

Glenny with Holistic

Best Contractor Marketing Campaign

ISG

Best use of Research and Insight

Senior Architectural Systems with Harris

Best use of Content Marketing

LABC Warranty with Reckless

Best Low Budget (<£25k) Campaign

Winner - Elliotts

Highly Commended - Constructing Excellence Kent with Built for Marketing

Best Mid-Range Budget (£25k-£50k) Campaign

Whitesales with Clockwise Marketing

Best Big Budget (£50k+) Campaign

Certsure with RBH

PR Agency of the Year

CIB

Small Agency of the Year

Holistic

Agency of the Year

Fabrick

Young Marketer of the Year

Winner - Lucía García of Certsure

Highly Commended: Amrik Sanghera of Knauf, and Sam Hiner of Ridgemount PR

Marketing Team of the Year

Gibbs & Dandy.

The CMAs are no in their 18th year, and are the only programme designed to reward excellence in the UK’s built environment sector. They attract hundreds of entries, and are supported by the Chartered Institute of Marketing’s Construction Industry Group. More at www.cmawards.co.uk