The number of visitors attending The Homebuilding & Renovating Shows who
are working on a live project is increasing year on year, according to new
research from the event organisers Future PLC. The last show of 2017 emphasised
the quality and commitment of the show’s audience with 80 per cent of visitors
undertaking a live project, significantly increasing the ROI for
exhibitors.
As a result, the organisers are now issuing a call for entry to those that
are interesting in exhibiting at this year’s London and Harrogate events taking
place in ExCeL between 21 and 23 September and HCC from 2 to 4
November.
According to the recent show survey, 32 per cent of the audience had over
£100k to spend and 84 per cent made or considered making a purchase as a result
of attending the show. For exhibitors, this provides significant benefits, as
the main reason the majority of visitors attend the shows is to find the right
products and services for their upcoming or current projects.
In light of the new GDPR legislation, the event is also an opportunity for
exhibitors to meet new clients face-to-face and shore up their databases with
fresh quality and relevant contacts.
Nick Noble, commercial & events director at Future PLC, says, “The
Homebuilding & Renovating Shows are the go-to events for any serious
self-builder or renovator. From our research, we know that we attract committed,
serious visitors who have live projects and are very passionate about their
building and renovating works. We’re delighted that we can bring the latest
products in the industry directly to the individuals who are most excited to see
them. At our London show last year, 53 per cent of visitors admitted that they
do not visit any other show, as The Homebuilding & Renovating Show has
everything they need under one roof.”
The events are designed to deliver advice and resources for visitors keen on
building their own home or renovating it. They cover a wide range of interests
from extensions; conversions; home DIY; planning permission; interiors;
lighting; doors; windows; renewable technologies; heating systems; project
insurance; energy efficiency; home insurance; building regulations, and
more.
The Homebuilding & Renovating Show’s portfolio consists of seven shows
this year, covering key venues including Birmingham, London, Harrogate, Glasgow,
Surrey, Somerset, Edinburgh, and their nearby affluent areas. In addition to
these locations, the event organisers are planning the brand’s expansion by
launching another exhibition at Farnborough International Exhibition &
Conference Centre in January 2019.
