Johnstone’s Trade
returned to Clerkenwell Design Week 2018 to reveal Voice of Colour’s 2019
trends guide.
Its immersive,
colourful pop-up in Brewhouse Yard gave visitors to the stand an exclusive
insight into the themes and colours shaping Voice of Colour in 2019.
Following its
success in the United States, Voice of Colour was first launched in the UK in
2017. The palette brings the latest colour trends from around the globe
exclusively to Johnstone’s Trade and its UK customers.
During Clerkenwell
Design Week, Johnstone’s Trade is showcased this unique colour palette,
bringing it to life through a striking pop-up with outer feature walls and a
street furniture installation decorated entirely in the Voice of Colour shades.
Inside, the highly
anticipated colour stories that form the 2019 trends guide are exclusively on
show to event attendees. A digital object recognition table provides a virtual
journey through the Voice of Colour process, right up to the launch of Colour of
the Year.
Donna Taylor,
Principal Colour Consultant for Voice of Colour, said: “Our pop-up and
installation at this year’s Clerkenwell Design Week captured the personality
and vibrance of the Voice of Colour palette, as well as the powerful impact
colour can have.
“Following the
success of the 2018 trends guide, Corelation, and the popularity of the 2018
Colour of the Year, Black Flame, we wanted to give attendees at the event an
exclusive insight into Voice of Colour 2019 and bring it to life in an
interactive and immersive way.”
Visitors to
Clerkenwell Design Week also found out more about Johnstone’s Trade’s
innovative Cleanable Matt technology, with on-stand demonstrations and hands-on
activities to try the product out. A feature living wall brings to life the
brand’s newest, sustainable wall paint.
