With the
continued growth in UK markets combined with significant business developments
in its international operations, smoke control and environmental ventilation
specialist, SE Controls has undertaken a corporate brand refresh and launched a
new website to better represent the company’s global operations and activities
over the next 5 years.
The brand
refresh and new logo incorporate a series of subtle updates to the existing 37
year old design, rather than adopting any radical changes, so that it is still
clearly recognisable as ‘SE Controls’ but with a more contemporary look and
feel.
As part of
the design process, SE Controls has also clearly defined the scope of its
expertise into three core disciplines of ‘Product manufacture; Fire safety
solutions and Facade engineering’. To reflect this, the corporate brand
guidelines have also been completely updated so that they can be used and
interpreted readily by the company’s international offices and sales
operations.
A key part of
the refreshed design has been the simultaneous development and launch of a
completely new website which not only allows the brand to be visible to a
global audience, but also makes significant improvements over the previous
website’s functionality, navigation and content.
The entire
website has been redesigned and re-configured to ensure it is simple and
intuitive to navigate, which allows visitors to find the information they need
quickly. While the new website retains key information, such as brochure
downloads, documentation, project case studies and CPDs, together with BIM data
and NBS specification clauses, this is all grouped under a single ‘Resources’
link, which makes it easier to find and includes additional data pages, such as
FAQs and Video Library.
Information
on SE Controls’ extensive product range is also grouped under a dedicated
‘Products’ link on the main page navigation bar, which enables easy access to
details for specification and installation purposes. In addition, dedicated
navigation is provided for key external audiences, which include architects
& consultants; contractors; systems companies and fabricators, as well as
building owners and facilities managers.
Will Perkins,
Group Managing Director of SE Controls, explained: “Over the past 37 years, we
have grown from a local company importing and installing products in the UK to
a truly global group of companies with offices and export partners across the
world. It became clear over the past 18 months that our website was coming to
the end of its useful life, as the requirement for new information and
increasing levels of product data meant that the existing platform was in
danger of restricting our ability to respond and adapt to global business
demands.
He added: “To
address this we’ve taken the initiative of updating our corporate identity and
given our website a radical overhaul which better represents the progressive,
dynamic and responsive nature of SE Controls and the need to provide high
quality intelligent information for key audience groups. Both projects have
been a fantastic success and the response we have received since their launch
in mid-March has been extremely positive.”
