British
Ceramic Tile has made a strategic new appointment to its Board, announcing John
Chater as commercial director.
It
has also has made a key appointment within its
specification channel, recruiting of Liam Poole as its new head of
specification marketing.
A new
senior position within the business, John will assume responsibility for the
company’s sales, marketing, design and product development departments, with a
focus on driving forward the company’s impressive portfolio and brand across
the housebuild and specification markets.
After 20
years of working with large branded food businesses including Coca-Cola,
Refresco & Tulip, John has an impressive record of managing commercial and
marketing teams, and developing long term strategic business goals. He joins
British Ceramic Tile from one of the UK's fastest growing businesses,
Musclefood, an e-Commerce operation, where he expanded the brand into the
competitive retail and wholesale channels.
British
Ceramic Tile’s Chief Executive, Tony Taylor, said: “John comes from the food
industry and brings considerable expertise that will complement our existing
skill set as we continue to grow our business in 2018.”
On
joining British Ceramic Tile, John added: “It’s a great time to join the
business with plenty of challenges and opportunities ahead. The company has
some big goals to achieve, but our focus is firmly set on supporting our
specification customers bringing them products that meet their needs and a
service level which is second to none.”
Formerly a domestic
brand manager at Marshalls PLC, Liam Poole has extensive experience working
across brand campaigns and strategic plans, ensuring businesses fully
understand the needs of their customer. Liam brings with him a wealth of
knowledge in delivering strategic marketing campaigns having held a number of
senior marketing roles in the last 10 years.
He will be
responsible for strengthening the brand’s presence within the architecture,
design and housebuild sectors, ensuring the specification channel consistently
offers a market-leading product portfolio alongside an exceptional customer
service.
Following his
appointment, Liam said: “The channel’s main ambition is to raise awareness of
the brand within its target market. As a British manufacturer, we are in prime
position to leverage the capacity of our Devon-based factory to develop bespoke
solutions and propositions for each of our customers.
“This industry will
face tough challenges in years to come with Brexit, labour shortage and
pressure from increased housing developments, so it is our job as manufacturers
to develop our products and services inline with these factors, and keep our
current and potential clients satisfied.”
Liam will report to
BCT’s Commercial Director, John Chater, who added: “Liam will become central to
the specification channel, communicating our services and sheer scope of our
business to customers across the housebuild and A&D markets. 2018 is the year
in which we will maximise our potential within the specification channel with
Liam set to deliver a tailored understanding of what our customers need, and
what we need to do to offer the best possible solution within the tiling
market.”
British Ceramic
Tile’s specification team offers a full lifestyle service, from the point of
specification through to installation. Expert project managers are on hand to
guide customers through the process, advising on suitability whilst meeting
time and budget briefings.
