Over recent years MiTek has intensified its promotion of the Posi-Joist brand through increased advertising, frequent exhibitions and by touring the country with a CPD road show tailored to both the specifier and engineer alike.
This, along with the great work of customers, has resulted in a rapid growth in the specification and use of Posi-Joist, with sales volumes up by over 50% since 2013.
Since the introduction of approved documents L & F within the building regulations, the requirement for airtight homes with adequate ventilation has grown each year.
With this in mind the focus has been to promote Posi-Joist as the leading brand of joist that provides a simple solution to the problems these new regulations pose to a builder and building designer. Posi-Joist is currently promoted within the trade press where heating and ventilating is an important topic.
With the introduction of the new PAMIR Posi-Joist software, MiTek will work even harder to keep the brand at the forefront and the service and software the very best that can be provided to our customers.
