Thompson’s, the leading weatherproofing brand is unveiling a new, modern look and feel – updating its brand tone of voice, packaging and POS.
Focused on delivering premium protection against the British elements, its new ‘BRING IT ON’ strapline will underpin all communications and reinforce Thompson’s tough and reliable brand reputation and product offering.
The ranges – a collection of high performance weatherproofing solutions for domestic and commercial repair and maintenance – will be brought together under this new brand repositioning and their appearance standardised across the board as a result.
Improving recognition and awareness, Thompson’s newly adopted packaging, featuring on products such as its roof repair, water seals and block paving and drive seal ranges, will create stand out in merchants and keep the brand front of mind with DIY enthusiasts and tradespeople alike.
Further strengthening the brand’s refresh and its 80 years of expertise, the launch follows with a series of radio and print advertisements (September) plus a revitalised website (July).
The website has an easy to navigate format and accommodates tradespeople seeking tips on product selection and advice on application.
