Jewson has launched a new-look kitchens website, optimised for smart phones and tablets, as part of its ongoing commitment to improving the online customer journey.
The new-look website provides visitors with a better browsing experience, through a focus on simplicity. The search process allows users to filter by colour, price, finish and brand – providing more flexibility, improving the overall user experience.
Additionally, returning users can benefit from a log-in area where they can document and save their kitchen preferences. It also offers helpful reminders of the practical and aesthetic finishing touches associated with a kitchen purchase.
Across the website, bigger and bolder images are being displayed, along with larger buttons with clear colour contrasts to ensure accessibility of information. The site is also responsive, scaling up or down dependent on the device used, for easy-reading and improved navigation.
Gareth Drew, eBusiness Marketing Manager at Jewson, commented: “We have seen the use of mobiles and tablets steadily increasing from our website visitors. This new-look responsive site aims to provide users with a better overall experience from Jewson, and forms part of our ongoing strategy to invest in our digital channels.”
The website is designed to grow and develop as features are added and regular updates take place. For those returning visitors, the website will offer recommendations based on what they have previously viewed, allowing them to share real-life examples of kitchens in-situ and providing them with local Showroom details.
