Domotex Hannover 2015 saw the arrival of ASPECTA ERME — an ambitious new flooring brand that is looking to claim around 10% of the 45 million square metre European LVT market, within the next three to five years.
ASPECTA ERME is part of the Vertex Group, an international flooring enterprise based in Norwalk, Connecticut USA which operates globally across over 40 countries in five continents.
The first phase of ASPECTA ERME’s launch will be into UK, Ireland, Germany, Switzerland, Austria, Sweden, Belgium, Luxemburg, The Netherlands, Spain, Turkey and Italy with plans for a presence in a further 12 territories by July.
In the UK, ASPECTA will be exclusively distributed by Grant Westfield – a company with over 90 years’ experience in interior building design - under the leadership of Steve Perry, who joins this month as national sales manager.
Steve commented: “This is an incredibly exciting opportunity. ASPECTA FIVE is a stunning range, with a number of truly unique selling points; and as a business, ASPECTA ERME embraces all the values that are important to me. Working with the team at Grant Westfield, who have built a fantastic reputation, is very motivating and I know that 2015 is going to be a great year.”
The brand’s first range to be introduced into Europe is ASPECTA FIVE, bringing a new dimension to dryback LVT and targeting the architect and design community with an extensive range of aesthetically stunning products that have been developed by top designers.
ASPECTA FIVE is a commercial product with a 3.2mm gauge and Ceramic Bead finish. It comprises 100 plus tiles and planks, ranging in size up to 609 x 609mm and 1500 x 230mm respectively. There are 52 woods, 33 stones and 24 abstract designs. The colours are new, fresh, and well ahead trend-wise of any current LVT offering; and further enhanced by a three stage embossing process with 13 different designs.
Specifically, ASPECTA FIVE has a 25 year commercial warranty, a 10 year labour warranty and a market leading ceramic bead finish.
Durable, easy to maintain and safe, ASPECTA FIVE is suitable for a host of demanding commercial high-traffic environments while still looking great: notably retail, hospitality, healthcare, education, government and commercial buildings.
Founded in 1881, Grant Westfield was traditionally a shop fitting company. Over the years, the business expanded into manufacturing, initially with the production of furniture but then moving into wall cladding, washroom systems and laboratory furniture.
