Danfoss and Climate Center launch Optyma Plus promotion

Sustainability Wed, Mar 23, 2016 9:12 AM

Danfoss and Climate Center launch Optyma Plus promotion

Danfoss and Climate Center are launching a major summer campaign promoting Optyma Plus New Generation condensing units.

The promotion – under the Quietly Efficient banner – will run through all 48 Climate Center branches and is now live.

As well as a raft of on and off line marketing measures, supporting branch staff, engineers and end users, the promotion offers buyers of an Optyma Plus  New Generation condensing unit 50 percent off the RRP of either an AK-RC 101 or AK-RC 103 remote controller. The promotion runs until the 28 August this year.

Paul Szyszczak, business area director at Danfoss, said: “The promotion may lead with a Quietly Efficient message, but we’re confident it’ll make a big, big impact on sales of Optyma Plus New Generation ‘plug and play’ condensing units and the Optyma Control through Climate Center.

"The Optyma Plus range has already found favour with many engineers and their customers due to its 25 per cent reduction in noise output, increased energy efficiency of 20 per cent – and ease and speed of installation – typically cutting onsite time in half. Together with the special offer on remote controllers, we believe this is an exceptional campaign and one which will be warmly welcomed by engineers and their customers alike.”

Climate Center Robert Franklin, national development director, added: “Danfoss Optyma Plus New Generation Condensing units are already top of many engineers’ shopping lists for a wide range of refrigeration and cool room applications, due to their market leading performance, reliability, and straightforward installation.

"This promotion brings these benefits to the attention of a wider audience, both in store and online, and we expect Optyma Plus to be a hot seller over the summer season.”

The Quietly Efficient promotion, which includes point of sale materials, promotional items, and online campaign, has been created for Danfoss by customer experience company the Purple Agency.

Featured News

Specification news
Sustainable timber headquarters for Unusual Rigging

Founded, in 1983, Unusual Rigging is a veteran provider of rigging and stage...

Read More >>

Specification news
Retailers lose £146m per year if they fail to adapt...

UK retailers are losing over £146 million every year by failing to upgrade their...

Read More >>

BUILDING PRODUCT LIBRARY - LATEST BROCHURES

Pump Technology Product Range Catalogue Brochure

Pump Technology Prod...
By Pump Technology Ltd

Download Now >>

Our product range at a glance... Brochure

Our product range at...
By Premier Loft Ladders...

Download Now >>

Your Specialist Partner in Composite Steel Roof & Floor Decking Brochure

Your Specialist Part...
By RMD Profiles Ltd

Download Now >>

PVC-U System Fully Reversible Windows by Epwin Window Systems Brochure

PVC-U System Fully R...
By Epwin window systems...

Download Now >>

BUILDING PRODUCT DIRECTORY - LATEST PRODUCTS

Supreme Heavy-Duty Loft Ladder
Supreme Heavy-Duty Loft Ladder

The Supreme heavy-duty loft ladder is supplied as a ready to fit unit. It is manufactured from high...

Read More >>

Designo Loft Ladder
Designo Loft Ladder

The Elite heavy-duty loft ladder...The Elite heavy duty concertina loft ladder is supplied without a...

Read More >>

Elite Loft Ladder
Elite Loft Ladder

The Elite heavy-duty loft ladder...The Elite heavy duty concertina loft ladder is supplied without a...

Read More >>

CONSTRUCTION VIDEOS - LATEST VIDEOS

Proctor Air® Product Explainer
Proctor Air® Product Explainer

Proctor Air® is an air and vapour permeable, highly water resistant roofing underlay. Its...

Watch Now >>

Discover the Power of Blue Roofs in Urban Flood Management
Discover the Power of Blue Roofs in Urban Flood Management

In this video, we explore how blue roofs are transforming urban landscapes by helping to mitigate...

Watch Now >>

RMD Profiles - UK Experts in Metal Decking, Design Installation
RMD Profiles - UK Experts in Metal Decking, Design Installation

At RMD Profiles, we’re more than just metal decking. From supply-only solutions to full design and...

Watch Now >>