In order to intensify dialogue with architects and customers, ArcelorMittal Europe – Flat Products has launched Steel Envelope.
Consisting of a landmark book and a dedicated website, Steel Envelope gives architects, designers and specifiers a chance to touch and feel ArcelorMittal’s construction products.
The book presents samples of ArcelorMittal’s pre-painted steels (Granite and Estetic),metallic coated steels (Magnelis and Aluzinc Florelis) as well as the weathering steel Indaten, used for façades, roofs or building interior applications. These samples can be easily removed to be viewed in real-life indoor or outdoor lighting conditions.
Steel Envelope enables ArcelorMittal to reach architects, engineering offices, contractors and project owners in a new way. “As manufacturer of flat steels, we are closely integrated into the final construction systems. It is important for us to connect with architects as our products provide a significant contribution to the final aesthetics of buildings,” explains Jerome Guth, Manager of Business Development Construction for ArcelorMittal Europe – Flat Products.
The book is available in eight languages (English, German, French, Spanish, Italian, Dutch, Polish and Russian) and also features large format images and practical details about each construction steel grade and finish. It will be distributed to architects across Europe.
Like the book, the Steel Envelope website includes colour charts and a product selector which helps architects and designers select the right steel for the right application. All brochures from the book can be downloaded and additional samples can be ordered.
The website and book are not just for architects though. “Anyone who transforms an ArcelorMittal pre-painted coil into components such as insulated panels, profiles, cassettes, sun screens for façades, standing seams or tiles for roofs will find a wealth of useful information in Steel Envelope,” comments Jerome Guth.
