Portview has completed a fit out for designer clothing brand Oscar de la Renta in Mayfair, London.
Designed by Meyer Davis in New York, the 300 square metre store, which opened its doors in January, is the designer’s first standalone store in London, on the corner of Mayfair’s famous Mount Street and Berkeley Square.
Portview was selected for the project after working with designers Meyer Davis on Oscar de la Renta’s store in Harrods. They were so impressed with the work, they asked Portview to complete the £1.2m fit out of their first standalone store in London.
The fit out was completed in 28 weeks and involved stripping back the building to its original shell then building the project almost entirely from start to finish. Portview recommended the client worked with architects, rpa:vision, and M&E contractors, Foreman Roberts. They managed everything from strengthening the building’s structure and refurbishing the staircase to the lighting, utilities and telephones.
The store’s furniture was designed in New York, but had never been made before; and so once the manufacturing drawings had been completed it had to be manufactured in its entirety and installed by Portview.
Its location on the busy corner of Mount Street and Berkeley Square also presented its own challenges, as deliveries had to be coordinated carefully and the team had to contend with restricted working hours.
Simon Campbell, managing director of Portview said “Working on a complex project in central London presents its own unique set of challenges and this one was no different. Our team did a fantastic job of coordinating the project though and I’m pleased to say the results were worth the effort. It’s a fantastic looking store that reflects the premium nature of the brand.”
Erika Bearman, senior vice president, global communications at Oscar de la Renta said “Our new London store is an incredible centrepiece that really helps us to showcase our latest ranges in a luxurious retail environment. Organising the entire project while creating a completely bespoke set of furniture isn’t an easy ask, but Portview were incredibly professional and rose to the challenge.”
