After a recent competition, which invited the general public to name the new futuristic building, with more than 4,000 entries, Silverstone and the British Racing Drivers’ Club (BRDC) have announced the name of the new Pit, Paddock and Conference building designed by Global architects Populous.
Focal point of the redevelopment and first of a planned cluster, the ‘Silverstone Wing’, 360 metre long pit & paddock building, spans the length of the soon to be new pit lane between Club and Abbey corners in May 2011.
John Barrow, Senior Principal of Populous says: “The Silverstone Wing represents another landmark in the high quality and attractiveness of the designs throughout Populous’ Global portfolio. The vibrant and dynamic changing roofline responds to the speed and tension inherent in racing itself, and the dual functionality of the structure will allow running hospitality programs whilst having a fully operational racing circuit.”
Silverstone, home of the 1948 inaugural British Grand Prix, embarked on an ambitious development of its famous 850 acres to reinforce its position at the heart of UK motor sport, and Populous have created this pioneering landmark as a bespoke symbol of Silverstone’s aspirations and the catalyst for the excitement of all its future visitors.
New spectator facilities, corporate grandstands, commercial and leisure opportunities, a technology park and on-site hotels will complement the year-round venue.
Richard Phillips, Managing Director of Silverstone Circuits Limited, explains: “‘The Silverstone Wing’ is a highly appropriate name. ‘Flight’ and ‘velocity’ were key themes incorporated into the design brief, and the streamlined form of the new building conjures up the impression of speed, dynamic motion and the grace of a bird’s wing in full flight.”
