Topps Tiles’ Metro White tile has come out top in a recent benchmarking study that pitched the tile and wood flooring specialist’s best-selling product against other retail competitors.
Topps Tiles commissioned Ceram, an international materials technology company, to test Metro White against competitor tiles by grading the products across twenty-two characteristics that customers are likely to consider when shopping in-store.
A sophisticated ranking system assessed the tiles over a range of visual and physical characteristics with the results determining the overall winner.
The study concluded that Metro White was superior to competitor tiles in terms of visual appeal and overall quality, based on what a customer is likely to assess when viewing the product in-store. The results identified that Metro White tile was more likely to appear free from surface defects and contamination, whiter, of uniform dispersion, flat, glossy and with a higher level of overall finish compared to its competitors.
Tim Tatlock, Head of Buying at Topps Tiles, said: “The Metro White tile is a hugely popular product. Its classic design can be used in any room and its versatility means it can be applied to create a modern, vintage or clean look.
"Our customers love it because it looks great and is fantastic value for money. It’s available in lots of different colours too; Sage & Blue which are unique to us, as well as White, Cream, Red and Black. We’ve been confident for some time that our product is the best quality in the UK, but we needed an independent body to prove it and now we’re able to reassure our customers of our high standards.”
Nigel Leak, Project Leader at Ceram, said: “This is an excellent example of a company investing in actual science to back up their product claims, rather than just relying on marketing hype. In commissioning the benchmarking study, Topps Tiles has shown a commitment to basing their claims on fact; we congratulate them on their farsightedness,”
