As an independent glassmaker, Merlin Glass are at the heart of the UK craft industry, creating visually stunning and ergonomic glass knobs, well known professionally for making beautifully formed pieces to an exceptional standard.
The business has released today an interactive brochure app for the iPad, being one of the first independent UK craft companies to venture into the mobile realm.
The interactive brochure provides a highly visual experience guiding users through products, colours options and ideas, sharing the emotive experience of glass making with the end user. Mobile apps while not new, are growing in popularity and becoming an essential channel to market products to the new consumer, immersing the consumer further in the brand experience.
Carol Moxham from Merlin Glass commented: “At Merlin Glass we have always known we have a world class product and now we have the means to share our work with a global audience in one easy and intuitive application on the iPad. 100% handmade products from the birthplace of glassmaking in Cornwall, England and now available to download anywhere in the world, it’s very exciting.”
A meeting of two creative minds happened on Twitter, when Tablet Brochure, the creator of the interactive brochure and Merlin Glass first met. This has led to the creation of a visionary theatre of colourful glass knobs, all through an interactive mobile platform which features a product guide, where users can interact with products in a way that a standard mobile website would be unable to produce, as well as embedded video and information about the business, Carol continues;
“Firstly Liam and I would like to thank Tablet Brochure so much for all the hard work in creating such a wonderful, user friendly interactive brochure for us, we love it. One major thing I noticed as I was reading through it is the sheer beauty of this as an app designed and intended for its purpose only. We love how each image comes alive, the brochure really does talk to you and for Liam he said it makes him feel quite emotional looking at it, so huge thumbs up. We couldn’t have asked for a better Christmas present, thank you.”
For the first time, applications such as the interactive brochure created by Tablet Brochure have allowed Merlin Glass to bridge the gap between artisans making these unique products and interior designers sourcing them, making it a powerful tool to engage more consumers than ever before. With Merlin Glass set to attend conferences and shows in France and Germany this month, there was a need to have the app ready to unveil at these events, Paul Tudor, founder of Tablet Brochure concludes;
“We have delivered a full featured interactive brochure, using a lot of the unique features you will only find in a Tablet Brochure and did it to a very tight deadline. Merlin Glass have been the perfect first client to produce a brochure for, as the product really lives the ethos of taking the technology away and focusing on the creative element and design once again. The result is a fantastic display of a stunning product range, delivered by a new marketing channel that a mobile website would just not be able to reproduce.”
The app is available on the app store for free download.
