Hotel and Facilities Management by Leisure Connection, a leading operator of outsourced leisure facilities within the private and hotel sector, has invested £20k into a major rebrand.
The rebrand comes as a result of the company achieving its strongest financial year to date, with a year on year profit rise of 200%.
The rebrand, which now highlights Hotel and Facilities Management by Leisure Connection’s strong association with the hotel industry, has been rolled out across its corporate profile.
The creative design and application of the brand was managed by marketing communications agency, Manifest Communications, which used geometric designs by Piet Mondrian and the influence this has had on interior design, especially within hotel interiors, over the past 80 years as inspiration behind the brand’s new image.
Steve Bambury, Head of Hotels at Leisure Connection, commented: “2012 has proved to be a successful year for Hotel and Facilities Management by Leisure Connection. Not only has the company witnessed a year on year profit rise of 200%, we have also increased membership across the nine sites we manage by 87.5%.
"We felt that it was time to refresh the brand to reflect the quality, contemporary and effective service we provide for hoteliers. We are confident the new look will help us in our penetration of the hotel industry into 2013.”
