InterContinental Hotels Group (IHG), one of the world’s largest hotel companies, has concluded a multi-development franchise agreement with Bierwirth & Kluth Hotelmanagement GmbH to develop five hotels across Germany.
The first hotel under the agreement – Holiday Inn Hamburg - City Nord – has already been signed.
This is IHG’s sixth multiple development agreement (MDA) with a partner in Germany, continuing the momentum of the growth of its brands in Europe. The hotels signed under this agreement will include up to four of IHG’s hotel brands – Hotel Indigo, Crowne Plaza, Holiday Inn and Holiday Inn Express, giving the franchisee the flexibility to match the right brand with the right location.
Robert Shepherd, Chief Development Officer for Europe said: “Germany is a priority market for IHG and we see significant headroom for growth there. MDA agreements are proving to be a success in Germany and we’re really excited to be working with Bierwirth & Kluth Hotelmanagement GmbH for the first time on this latest deal. We remain committed to working with experienced and reputable investor and owner partners for the long-term in order to achieve high-quality, sustainable growth.”
The first hotel in the portfolio will be Holiday Inn Hamburg - City Nord, a newly constructed 297-room hotel featuring IHG’s Open Lobby Concept which is scheduled to open in quarter three of 2016. As the first IHG hotel to serve Hamburg Airport, Holiday Inn Hamburg - City Nord is set to attract a mix of leisure and business guests due to its prime location in one of Hamburg’s best-known business parks.
Klaus D. Kluth, Managing Director of Bierwirth & Kluth Hotelmanagement GmbH said: “We are very pleased about the new multi development agreement with IHG. Within this strategic partnership we are planning further hotel projects together throughout Germany over the coming years with a particular focus on new builds. IHG are a very dynamic partner and we are proud to be expanding our total portfolio through their internationally recognised and leading hotel brands."
IHG plans to double the number of its hotels in Germany by 2020. IHG currently has 61 hotels open in Germany with a further 16 in the pipeline.
Its expansion will be driven by growth in a number of identified primary and secondary cities across Germany.
