Glidden Trade lifts the lid on new durable matt paint

Glidden Trade has launched a new Durable Matt paint designed to give a hard-wearing finish but without the premium price tag.

This latest addition to the Glidden Trade range has been formulated to help decorators and contractors provide their customers with a durable, attractive, matt finish, even when budgets are tight.

Glidden Trade Durable Matt has been expertly created to give a perfect balance of cost and quality. Suneal Gill, Brand Manager for Glidden Trade, explains: “While our new Durable Matt has a comparatively low price point, we’ve not compromised on quality. The product has been tested in accordance with British Standard testing and has achieved Type C and Class 1 durability ratings after 2,000 scrub cycles, making it ideal for busy, high traffic areas like corridors, stairways and public spaces.

"It also offers good stain resistance, allowing most common marks and blemishes to be simply wiped away with a damp cloth while its matt finish helps to minimise surface imperfections.”

In addition to offering a great value, long lasting finish, Glidden Trade Durable Matt gives good coverage at a spreading rate of 14m2 per litre.

Concluding, Suneal added: “When budgets for decorating or refurbishment projects are tight, it can be hard to offer customers the performance they want from their paint finish. But with Glidden Trade Durable Matt, decorators and contractors can offer an affordable, durable paint that keeps customers happy on all accounts.”

Durable Matt is available in white and over 1000 tinted colours, and has been formulated to provide a stylish, flat finish.