FERMACELL EXPAND MARKETING PORTFOLIO

Latest News Tue, Mar 22, 2016 5:01 PM

FERMACELL EXPAND MARKETING PORTFOLIO

Multi-purpose building board manufacturer, Fermacell, has expanded its marketing portfolio with an update to its Orange book and website.

Designed to promote understanding of the product range, the Orange book gives complete technical guidance for developers, architects and specifiers, while the new website has been developed as an online version.

The book includes guidance on all aspects of dry lining, fire, acoustics, impact, moisture and environmental considerations in great detail to showcase the advantages of the product as a real alternative to plasterboard for wall, ceiling and flooring solutions.

Its main use is to aid design across a range of sectors from schools to homes, prisons to leisure centres and its extensive detail makes sure all necessary information is at hand.

The website, www.fermacell.co.uk , has launched as part of a strategic move for the company to assist those who specify or those seeking more information when considering their drylining choices, with clearer, more concise information without jargon.

The site will co-exist alongside the company’s other website, www.fermacell-drylining.co.uk for end users such as contractors, general builders and DIY installers.

David Prout, marketing manager at Fermacell, said: “It is important for us to maintain communication with those architects and specifiers who actively use and recommend our product on a day to day basis, and the updated Orange book will support those needs. We have expanded our Timber Frame section and updated the whole manual to provide the most up to date comprehensive guide possible.

“We are increasingly focused on targeting self builders and DIY’ers and in order to do this, we have separated the information online for a more digestible format so it is clearer and easier to navigate for end users.

“We recognise there are two clear markets and without wanting to alienate either, we have purposely updated our literature, so that as much information is available at hand and is communicated with the right messaging.”

 

Featured News

Specification news
Pick Everard to design prisons of the future under new...

Supporting UK prison development, leading multi-disciplinary consultancy Pick...

Read More >>

Specification news
Partnership to deliver affordable homes

Redcliffe Homes, the award-winning independent housebuilder, has announced a new...

Read More >>

BUILDING PRODUCT LIBRARY - LATEST BROCHURES

Colorcoat HPS200 Ultra super durable case studies Brochure

Colorcoat HPS200 Ult...
By Tata Steel

Download Now >>

Confidex® Guarantee datasheet Brochure

Confidex® Guarantee...
By Tata Steel

Download Now >>

Colorcoat Prisma® colour card Brochure

Colorcoat Prisma® co...
By Tata Steel

Download Now >>

Colorcoat HPS200 Ultra® colour card Brochure

Colorcoat HPS200 Ult...
By Tata Steel

Download Now >>

Amtico Bio Support Document  Brochure

Amtico Bio Support D...
By Amtico

Download Now >>

BUILDING PRODUCT DIRECTORY - LATEST PRODUCTS

ParallelRoof 100
ParallelRoof 100

ParallelRoof 100 is a non-insulated conservatory system that provides the perfect solution for any...

Read More >>

MasterLine 8 Heritage Window and Door System
MasterLine 8 Heritage Window and Door System

MasterLine 8 is a high-specification, next-generation window and door system that delivers...

Read More >>

ConceptSystem 77 Heritage Window and Door System
ConceptSystem 77 Heritage Window and Door System

The ConceptSystem 77 system incorporates a comprehensive range of inward- and outward-opening window...

Read More >>

CONSTRUCTION VIDEOS - LATEST VIDEOS

Mira Vista Heatloop
Mira Vista Heatloop

Mira Showers is delighted to introduce the new Mira Vista HeatloopTM – an innovative and stylish...

Watch Now >>

Why our Canopies Last Longer
Why our Canopies Last Longer

https://www.aandslandscape.co.uk/ Find out why A&S Landscape Canopies last longer than alternatives....

Watch Now >>

Enclosed Dining Canopy - Hampton Gardens School
Enclosed Dining Canopy - Hampton Gardens School

A&S Landscape designed and installed a large enclosed, curved roof canopy for Hampton Gardens School...

Watch Now >>