Dickies the internationally renowned workwear brand has recently refurbished its Junction 32 store based in Castleford.
The refit gives Dickies the opportunity to create a concept store environment, showcasing the wider product range.
Maurice Morton, Sales & Marketing Director at Dickies commented: “After four years our shop has established itself as a real destination for workwear but being a very busy shop some of our fittings and the floor plan had become a little tired.
"So we decided that we could add 30% more floor space by taking out the existing four changing rooms, reducing the stock room area and removing the a passage.
“We have added in large storage cupboards complete with bold graphics in the shop for the footwear section that we can fully stock with a complete new range of bespoke wall bays and gondola units. So we have increased our stocking potential, helping our staff staying customer facing and focused all of the time. New flooring, electrics and extended lighting, new rest area for the staff in the back of the store and an updated shelving for some essential back-up stock have been added.”
In addition, the rejuvenated store also has two new changing rooms, new counter, new graphics and a video screen loaded with various Dickies videos offers which all add to the customers shopping experience.
