Leading tile manufacturer and distributor, British Ceramic Tile, has landed a significant new contract with the UK’s bathroom expert, Bathstore, becoming the sole tile supplier to the company’s 169 stores.
This major new account win follows a successful in-store trial period and sees British Ceramic Tile supply tiles exclusively to Bathstore, with a comprehensive range of wall and floor tiles rolling out nationwide this month. The extensive range caters for all consumer tastes from contemporary through to traditional and offers an extensive range of ceramic, porcelain, natural stone and glass tiles as well as decorative borders.
The tiles will be merchandised and sold in line with Bathstore’s retail strategy, making it even easier for consumers to shop by style and look. British Ceramic Tile will also be selling a range of adhesives and grouts and will be providing a flexible, reliable delivery service direct to consumers.
British Ceramic Tile’s Chief Executive, Tony Taylor, said: “This is a major win for the business and a significant opportunity for growth. It’s a real pleasure to be working with Bathstore and combining our expertise with theirs to provide consumers with a one-stop shop for all their bathroom needs.”
Gary Favell, CEO of Bathstore, commented: “We are thrilled that we are now stocking an exclusive range of tiles from British Ceramic Tile. The addition of this line to our stores makes shopping for a new bathroom at Bathstore even more seamless and straightforward. As bathroom experts our store will now be able to advise customers on everything from selecting the correct sanitaryware and tiling to design and installation. I’m certain the tiles will be a huge success.”
British Ceramic Tile offers the very best of British design together with quality, value and a serious approach to social and environmental responsibilities. The company supplies an extensive range of ceramic, porcelain and natural stone wall and floor tiles as well as glass and decorative products to major multiples, national house developers and the trade, including independent tile retailers, contractors and specifiers.
