A new campaign that
targets homeowners looking to renovate their home highlights the transformative
effect that extra daylight can have on interior design.
The collaboration by
VELUX, roof window manufacturers, and Farrow & Ball, craftsmen in paint and
wallpaper, focuses on educating homeowners on how to maximise natural light in
the home and the impact it has on colour.
At the heart of the
campaign is a three-minute video, which centres on a young family who have
added a VELUX extension to their home to make more space for their new baby.
A VELUX daylight
expert works together with a Farrow & Ball colour expert to show the couple
how to make the most of available daylight and how to choose colours that not
only look great in their space but suit the way they live.
Grant Sneddon,
daylight expert at VELUX, said: “More and more homeowners are choosing to make
home improvements instead of moving to bigger spaces. This desire to extend and
renovate rather than buy and sell is influenced by many factors such as cost
and an increased ability to personalise existing living spaces.
“We believe it’s
important for all of us to re-think the way we live indoors, especially with
research stating we now spend 90% of our time inside without enough daylight or
fresh air. Daylight and colour are powerful mood boosters and good for
our health and wellbeing, helping to create a positive atmosphere at home. This
is why we wanted to come together to show how both of our quality products can
have a transformative effect on a space, as well as on the family who live in
it.”
In the last five
years, VELUX has shifted the focus of its marketing efforts onto the homeowner.
Where it once focussed on selling roof windows as a functional purchase, it now
helps homeowners directly to create healthy, bright and daylight-filled spaces.
One of the most distinctive assets of Farrow & Ball paint is the
extraordinary response it has to light, making the collaboration a perfect
daylight match.
Joa
Studholme, Farrow & Ball’s colour expert, added: “Natural light changes
throughout the day and can have a massive effect on colour, which helps spaces
feel alive. Roof windows project daylight deep into a room, which means
homeowners can afford to go bold with their colour choice and enjoy the rich
pigments in our paint, while reflecting light back into the darkest areas of
large open plan spaces.
“But,
while homeowners love the beautiful and unexpected way light sources react with
our colours, this can add an extra consideration when deciding how to
redecorate. Our colour consultants understand the way our colours respond
extraordinarily to the light throughout the day and how to partner colours to
achieve a unique look that is sympathetic to your style.”
Commenting on the
collaboration, Michelle Adamson, brand manager at VELUX said: “Farrow &
Ball has focussed on creating rich pigmented paint that responds to differences
in daylight levels for many years, and at VELUX we focus on creating better
living environments by bringing daylight and fresh air into people’s homes.
This collaboration really is a perfect match for our brands’ like-minded
audience of family homemakers who share similar lifestyle and emotional
motivations for improving their home with quality products that have
craftsmanship and innovative design at their heart.”
