Tata Steel goes for gold with the new Colorcoat Prisma Colour offering

Latest News Thu, Jun 18, 2020 4:07 PM

Tata Steel, one of Europe’s leading steel producers, is delighted to introduce a new gold colour offering to its Colorcoat Prisma ® range of pre-finished steel.

Introduced following increased demand within the construction market for metallic shades, particularly for highly aesthetic buildings, the new colour - named Seren Midas - offers a warm and vibrant gold effect. It can be found in the Elements range, alongside other metal shades, including Seren Copper and Seren Silver, which are all guaranteed for up to 30 years.

Colorcoat Prisma ® is one of the pre-finished steel products offered by Tata Steel; combining outstanding aesthetics with a long-lasting, durable performance. As a result of Tata Steel’s innovative three-layer manufacturing technology, Colorcoat Prisma ® not only pushes the boundaries for UV performance but also outperforms the highest European corrosion resistance standards.

Speaking about the launch of Seren Midas, Dr Peter Barker, Manager - New Product Development at Tata Steel, said: “We’re really excited about our new gold shade - it’s already generated a lot of interest on an international scale, particularly with architects and building designers.

“While we already have a gold shade in the Elements range, we knew that we wanted to create a colour that was even more eye-catching in its appearance and also resembled a deeper gold colour. Seren Midas is a bright, glossy and intense gold and will provide architects with an exciting opportunity to create a truly striking building. It’s a colour that looks great in all weathers, brilliantly reflecting the sunlight on summer days and still maintaining its shine during the rainier seasons.”

The shade name, Seren Midas, reflects this move to a more typical gold effect, with inspiration taken from King Midas, who is popularly remembered in Greek mythology for turning everything he touched into gold.

The new Seren Midas colour is available to order now as part of Tata Steel’s Colorcoat Prisma ® range and customers can also request a free sample by calling the dedicated Colorcoat ® team on 01244 892 434.

For more information, please visit: www.tatasteelconstruction.com.

In association with Tata Steel


Quick Links


Company Details

Tata Steel
Shotton Works
Deeside
Flintshire
CH5 2NH
United Kingdom
T: 01244 892434
View Website
  • Twitter
  • Youtube
  • Linkedin

Featured News

Specification news
Tata Steel achieves prestigious Biodiversity Benchmark...

Tata Steel’s Shotton Works, the home of Colorcoat ® pre-finished steel, has...

Read More >>

Specification news
New textured finish added to Tata Steel’s Colorcoat...

Providing architects, specifiers and building developers with even more design...

Read More >>

BUILDING PRODUCT LIBRARY - LATEST BROCHURES

HPS200 Ultra Case Study Brochure Brochure

HPS200 Ultra Case St...
By Tata Steel

Download Now >>

Confidex Datasheet Brochure

Confidex Datasheet
By Tata Steel

Download Now >>

Prisma UK 2024 Brochure

Prisma UK 2024
By Tata Steel

Download Now >>

HPS200 Ultra UK Brochure

HPS200 Ultra UK
By Tata Steel

Download Now >>

BUILDING PRODUCT DIRECTORY - LATEST PRODUCTS

​The Confidex® Guarantee
​The Confidex® Guarantee

Offers the most comprehensive guarantee for pre-finished steel products in Europe and provides peace...

Read More >>

Colorcoat HPS200 Ultra®
Colorcoat HPS200 Ultra®

Colorcoat HPS200 Ultra®Super durable guaranteed performance.Designed to withstand even the most...

Read More >>

Prisma
Prisma

Colorcoat Prisma®Aesthetics that last, guaranteed.Colorcoat Prisma® demonstrates a step change by...

Read More >>