Ibstock Brick has
launched an innovative new Product Selector designed to help architects,
specifiers, merchants and builders identify the perfect brick for their
project.
Oliver Lockwood,
Head of Marketing – Clay Division, comments: “We designed our new Product
Selector to make life easier for our customers.
“Choosing the right
brick can be difficult and time consuming, with a lot of the tools
and services currently available not helping as much as they could. The
texture and colour of most clay bricks vary a lot from one to the next, which
is why they are so attractive, but it also means that it’s very difficult to
make a considered decision unless the product can be seen on scale or in build,
which is something that most product selectors don’t offer.
“Ultimately, if we
can make life easier for our customers then that’s what we should do, and our
new Product Selector is a big step forward. Not only does it make it easy to
brick match and visualise the final result, but the new tool is also linked to
our industry leading 24 hour samples service, making the UK’s largest brick
range more accessible than ever before.
“We’re very proud of
our products and service and are continually looking for ways to further
bolster our service offering. The new Product Selector is a huge part of this,
but there’s much more to come – it’s an exciting time to be at Ibstock.”
Through the Ibstock Product Selector, users can customise their search, displaying the final
product in a variety of project views and configurations. The tool features an
intuitive configurator and easy-to-use interface, making it highly
interactive and user-friendly.
Additionally, the
product image updates as the user modifies each variable, making
the process more visually-led, which benefits the user by allowing them to
see a customised version of each brick.
The product selector
is the latest in a series of disruptive technology innovations from the brick
manufacturer. Earlier this year, Ibstock opened the doors to its new showroom,
named The I-Studio, which includes an intuitive brick slip scanner, which enables
users to project their drawings onto the wall to experience the exterior and
interior aesthetics with each style of brick.
