Ibstock plc, the
UK’s leading manufacturer of clay bricks and concrete building products, has
launched a new brand identity and which will ensure the breadth of the
company’s extensive product and service offering is more clearly recognised.
The new logo and
corporate strapline – ‘At the heart of building’ - has been introduced
following extensive research with customers and Ibstock employees.
The research
determined the need to update and refresh the brand to give Ibstock a more
coherent and cohesive voice in the building products marketplace and to better
align the brand with the full and varied scope of the business.
The new logo
features a hexagonal device at its centre, a shape chosen to symbolise
strength, flexibility and efficiency. Surrounding the hexagon is a
framework that represents Ibstock’s core values of innovation, people,
community and sustainability. The logo is complemented by a new
strapline – ‘At the heart of building’ – which puts Ibstock at the centre of
the conversation on design, modernisation and innovation in its sector.
Joe Hudson, CEO of
Ibstock plc, said: “We have made a significant investment over recent years to
develop and evolve the Ibstock group of companies, with a clear strategy on
delivering customer value and service excellence.
“While some
customers recognise the full breadth of what the Group can offer, there is a
huge opportunity to improve understanding and increase brand awareness further.
We need an identity that is fit for the future and reflects our innovation and
energy, but also presents a consistent and co-ordinated Ibstock brand across
our complete range of products. We think this new brand identity and strapline
gives us that.”
Ibstock plc’s range
of clay bricks and concrete building products are an indispensable part of the
built environment, including walling solutions from Ibstock Brick and Ibstock
Kevington, concrete roofing solutions from Forticrete, rail and infrastructure
products from Anderton; and fencing, landscaping and building products from
Supreme.
Annette Forster,
Group Marketing Director for Ibstock plc, commented: “The new branding and
corporate strapline underscore the breadth of our product range and Ibstock’s
place at the heart of the industry. The new logo gives the business one look
and feel that brings every aspect of our company and service offering together
and encapsulates the passion of our people.
“It also brings more
purpose to our brand – highlighting our role in the construction of homes and
spaces that inspire people to work and live better.
"We have two
core businesses, Ibstock Brick and Ibstock Concrete. They benefit from
market leading positions and provide a strong platform to deliver future growth
and value creation, putting Ibstock ‘at the heart of building'."
