It would seem that there is no stopping Bristan’s nationwide roadshow, as the ‘Shower to the People’ van has now clocked up an impressive 10,000 miles.
Having kicked off on June 2 2014 at Bristan’s head office in Tamworth, the ‘Shower to the People’ roadshow, the largest of its kind, is seeing the leading shower and tap brand visit almost 150 merchant stores across the width breadth of country.
Giving power to the shower, the tour has been designed to showcase Bristan’s latest range of showers in situ. With a Bristan-branded van kitted out with all the latest shower ranges and members of the team on hand to give advice, installers are able to gain practical experience of fitting and using Bristan showers, and how they make life easier.
Notably, one of the most popular products on show has been the Joy ThermoSafe® thermostatic electric shower. A prime example of the ‘Make Life Easier’ proposition, Joy, which comes complete with multiple outlets for maximum flexibility at installation , has been wowing installers on account of its exceptionally fast fit which is ideal for all retrofits.
To date, the show has visited over 70 locations with 80 to go before the final stop in Poole on November 7.
More recently Bristan has extended the ‘Shower to the People’ campaign with the launch of a tongue-in-cheek, offbeat three-minute film featuring Walter, a lowly marketing executive in his one-man mission to spread the word about Bristan showers across the UK.
Fiona Bowyer, marketing director at Bristan, said: “Since launching, our ‘Shower to the People’ campaign has proven a resounding success.
"Not only has it helped to further raise the profile of our showering offer, but it has provided a great opportunity to meet installers and gain valuable insight which will help in new product development as we continue to bring new innovations to market.”
