Johnstone’s Trade returned to Clerkenwell Design Week 2018 to reveal Voice of Colour’s 2019 trends guide.
Its immersive, colourful pop-up in Brewhouse Yard gave visitors to the stand an exclusive insight into the themes and colours shaping Voice of Colour in 2019.
Following its success in the United States, Voice of Colour was first launched in the UK in 2017. The palette brings the latest colour trends from around the globe exclusively to Johnstone’s Trade and its UK customers.
During Clerkenwell Design Week, Johnstone’s Trade is showcased this unique colour palette, bringing it to life through a striking pop-up with outer feature walls and a street furniture installation decorated entirely in the Voice of Colour shades.
Inside, the highly anticipated colour stories that form the 2019 trends guide are exclusively on show to event attendees. A digital object recognition table provides a virtual journey through the Voice of Colour process, right up to the launch of Colour of the Year.
Donna Taylor, Principal Colour Consultant for Voice of Colour, said: “Our pop-up and installation at this year’s Clerkenwell Design Week captured the personality and vibrance of the Voice of Colour palette, as well as the powerful impact colour can have.
“Following the success of the 2018 trends guide, Corelation, and the popularity of the 2018 Colour of the Year, Black Flame, we wanted to give attendees at the event an exclusive insight into Voice of Colour 2019 and bring it to life in an interactive and immersive way.”
Visitors to Clerkenwell Design Week also found out more about Johnstone’s Trade’s innovative Cleanable Matt technology, with on-stand demonstrations and hands-on activities to try the product out. A feature living wall brings to life the brand’s newest, sustainable wall paint.